Chicago Color Factory Immersive Art Experience

Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory Chicago celebrates the joy of color.
Guests embark on a bright and colorful journey through 14+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos.

From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us!

Please note:
At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry. Minors under the age of 18 will not be allowed inside without a parent or guardian.

Meeting Point

Color Factory Chicago

320 W Jackson Blvd, Willis Tower, Chicago, Illinois

What's included:

• All Fees and Taxes

What to expect:

Duration: between 1 hour and 1 hour, 30 minutes

Color Factory Chicago

320 W Jackson Blvd, Willis Tower, Chicago, Illinois

Color Factory is an unforgettable art adventure located in the Willis Tower. Voted the #1 immersive art experience in America by USA Today readers!
Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of Chicago. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.

Admission Ticket Included